Competitor Price History: What It Is and Why It’s Important

Competitor price history is simply the name given to systematically tracking and analyzing the changes or fluctuations in your competitors’ product or service pricing over a certain period. As a business, this can help you get insights about how your customers price their offerings, and some trends related to how they increase or decrease their prices, especially around certain times so you can price your offerings competitively and get a thorough idea of the market and consumer behavior.