Corporate Communication: Shaping Organizational Identity and Strategy

Corporate communication refers to the managing of internal and external communications in ways that foster a positive organizational image and business objectives. Media relations, public relations, internal communications, crisis management, and stakeholder engagement fall under corporate communication. Proper corporate communication will bring transparency, trust, and relationship building among customers, employees, investors, and the public. A right communication strategy means that the values and goals of the organization will align to the target audience in order to deliver consistency in message and success over time.