Customer Segmentation Models: Key Approaches to Strengthen Your Marketing Strategies

Reaching a broad audience with generic messages is a common challenge for marketing teams, often resulting in limited customer engagement. Many businesses find it difficult to implement strategies that truly connect with their audience. This is where customer segmentation models become essential. By identifying distinct behaviors, preferences, and interests, these models provide valuable insights into customer needs. For companies looking to enhance personalization across marketing channels and build a deeper understanding of their audience, effective segmentation is crucial. At Infiniti Research, we’ve highlighted three impactful customer segmentation strategies that can help elevate marketing campaigns, drive targeted engagement, and improve overall effectiveness.