Essential Steps to Master Competitive Product Analysis

In a constantly evolving business environment, having a firm grasp of your market position is fundamental to achieving success. Competitive product analysis provides businesses with the insights needed to evaluate their industry performance and identify improvement opportunities. Product managers find this process particularly valuable as it uncovers strengths, weaknesses, and effective strategies for positioning and sales. This article outlines the steps required to carry out an effective competitive product analysis and gain an edge in your market.