Introduction to TransferWise
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TransferWise, now known simply as Wise, is a fintech company that revolutionized the way people transfer money internationally. Founded in 2011 by Kristo Käärmann and Taavet Hinrikus, two Estonian entrepreneurs living in London, the platform aimed to provide a cheaper alternative to traditional banks for international money transfers.
The concept behind TransferWise was simple yet groundbreaking: instead of sending money across borders, funds would be matched locally. This meant users could avoid hefty international transfer fees and unfair exchange rates typically charged by banks.
With Wise’s transparent fee structure and mid-market exchange rates, users know exactly how much they are paying for each transaction. The platform has gained immense popularity worldwide due to its user-friendly interface and cost-effective services.
Today, Wise serves over 10 million customers globally and continues to disrupt the traditional banking industry with its innovative approach to cross-border payments.