These are 10 Typical Errors in Influencer Marketing and How to Avoid Them

Ever pondered why certain influencer marketing initiatives hardly create a stir while others go viral? Or why do many businesses still get buried in the digital cacophony in spite of a rising industry worth over $21 billion? An important question as we move toward 2024—when this remarkable industry is expected to exceed $24 billion—is what distinguishes successful companies from unsuccessful ones.