white label provider

A white label provider is a company that creates products or services that other businesses can rebrand and sell as their own. In other words, the provider does all the work to build the product or service, and the other company puts its own name and logo on it. For example, imagine a software company builds a customer relationship management (CRM) tool. Another company wants to sell this CRM tool to its own customers but does not have the time, money, or skills to build it from scratch. Instead, they buy the ready-made CRM from the white label provider and put their own branding on it. Their customers see it as their product, even though it was made by someone else.