white label seo strategy

A white label SEO strategy is when you partner with a third-party SEO provider to offer SEO services under your own brand. The SEO provider does the work, but your clients see your logo and business name on reports and communications. It’s called "white label" because the provider allows you to rebrand the service as your own. This way, your clients never know that someone else is doing the work behind the scenes. For example, if you run a web design company and your client wants SEO, you can offer it by hiring a white label SEO provider. They will do keyword research, on-page SEO, link building, and reporting, while you stay focused on your core services.