New Product Development Strategy: How We Helped a Leading CPG Company Connect with Millennial Consumers

Cpg Product Development Overview A Central European consumer packaged goods (CPG) company was facing stagnant growth due to changing millennial preferences. Partnering with Infiniti Research, the company implemented a targeted new product development strategy that focused on health-conscious and sustainable innovation. By aligning its product portfolio with millennial values, the company experienced a 33 percent increase in sales and positioned itself as a forward-thinking, modern food brand.